Unfortunately, the approach to the selection of efficient and specific primers remains somewhat empirical. There is no set of rules that will ensure the synthesis of an effective pair of primers. Yet it is the primers that more than anything else determine the success or failure of an amplification reaction. The following guidelines aid primer design:
Most primers will be between 20 and 30 bases in length and the optimal amount to use in an amplification will vary. Sequences not complementary to the template can be added to the 5' end of the primers. These exogenous sequences become incorporated into the double-stranded PCR product and provide a means of introducing restriction sites[91] or regulatory elements at the ends of the amplified target sequence[92].
"Primer dimer" is an amplification artifact often observed in the PCR product, especially when many cycles of amplification are performed on a sample containing very few initial copies of template. It is a double-stranded fragment whose length is very close to the sum of the two primers and appears to occur when one primer is extended by the polymerase over the other primer. The resulting concatenation is an extremely efficient PCR template that can, if it occurs at an early cycle, easily overwhelm a reaction and become the predominant product.